Alex Matthews

New Product Profile: Sabian Graphic Cymbals @ NAMM 2020

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For anyone who has never attended the annual NAMM (National Association of Music Merchants) show, it can honestly be overwhelming. Imagine your favorite music store and multiply everything inside exponentially. It is literally like being a kid in a candy store for any musician, young or old. This is especially true in the drum section of the NAMM convention. This cacophony of sound – drumheads, wood, and metal is one of the favorite places to be as just seeing all of the amazing products from the artisans that make up this community is truly mind-blowing.

The 2020 NAMM show saw the debut of hundreds of new and notable products for drummers and percussionists alike. However, one new product on the show floor really caught my attention as I browsed all of the fantastic instruments on display.  

Canadian cymbal company Sabian is no stranger to innovation, having developed and released some of the most innovative cymbal designs in recent memory. For 2020 the company had a fantastic new product on preview that is sure to shake up the cymbal industry and drive a whole new range of product development. With the tag line “Your Sound. Your Look. Your Style.” the company’s new line of graphic cymbals were a visually striking part of their booth display. 

Partnering with innovative graphic artists, the company has rolled out cymbals with full-color printing on their surface. The designs shown were amazing, and even more impressive was the fact that this artwork did not deter from the sound and feel of the cymbals while playing them. This is clearly a revolutionary new process and the science of this tech is something the company seems tight-lipped about. However, when asked about the product, a Sabian rep stated that the graphic printing (including custom designs) should be available on any cymbal in the Sabian line after it gets rolled out in the second quarter of this year (June-July.) This is the Holy Grail for cymbal customization and was amazing to see and hear in person.

I for one can’t wait to get a new set of cymbals with my band’s artwork and logos printed on them! 

For more information on the new Sabian Graphic Cymbals click here.

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